I recently posted on the how being a grammar pedant (or grammar nazi if that's your preferred term) is not necessarily a bad thing. I'm not a bully and I don't think I criticise unnecessarily. I think there are numerous reasons to check your spelling, have someone proof your work and to take note of specific grammar rules.
Luckily, I'm not alone.
Have a look at this article: Why grammar rules, OK! by Lee Helme.
In my mind, nothing discredits a brand more than a spelling error.
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